Industrialisation &
Organisational development for start-ups:
Bridging the gap between innovative ideas and traditional industry
Start-ups have innovative, pioneering ideas. They possess first-class expertise in the fields of sustainability, the circular economy, cloud applications and AI. They currently lack visibility and a lobby.
In the hardware sector, they often struggle to find suitable industrialisation partners for their products.
In the SaaS sector, there is a recurring lack of pilot customers or industrial partners who can provide a database or support a product during its development, test it and improve it through active feedback.
We support start-ups in the HardTech, DeepTech and SaaS sectors with the challenges they face on their path to success, covering:
Organisational development
Industrialisation
Visibility
Start-Ups
Flexible
Imaginative
Engineering expertise
Modern & efficient
working methods
No manufacturing expertise
Digital & abstract
Little knowledge of standards
Traditional industry
Inflexible & static
Innovation bottleneck
Shortage of engineers
Outdated, inefficient
working methods
Manufacturing expertise
Haptic & analogue
Certification experience
Industrialisation for Start-ups
We build bridges between traditional industry
and tech & SaaS start-ups!
We help innovative, up-and-coming entrepreneurs find suitable partners to
- industrialise a product
- verify manufacturability
- ensure compliance and certification
- receive advice and support during development
- find industrial companies whose processes are significantly simplified by the software solution
Engineering Hub
Pilot customers
Compliance and Certification
Events
Kooperation
Sichtbarkeit
We help start-ups find the right industry partners to bring their ideas to life.
We connect start-ups with industrialisation partners in the hard tech sector and find suitable testing and implementation partners for pioneering SaaS companies.
We connect you directly, individually and personally!
We also organise events together with our partners – both virtual and in-person – to encourage informal exchange and enable you to present your own ideas and expertise in the form of 20-minute keynote talks at most.
Organisational development for start-ups
Critical team sizes that require a change in organisational structure are:
- 5 people
- 20 people
- 50 people
Once this headcount is reached, processes, organisational structure and roles must be redefined.
At the same time, scalability must be ensured for the next stage.
We help start-ups overcome the hurdles of these growth phases and position themselves for the future, not only technologically but also organisationally!
Organisational structure
Project Management
Joint pool of experts
Role descriptions
Scalability
Process definition
Together, we analyse the business model, the current team, and the tasks and growth phases ahead.
Based on this, we develop a customized organisational structure with appropriate role descriptions.
Taking individual skills and expertise into account is a key factor in ensuring sustainable growth.
Always keeping an eye on the future
Structures, tools and methods must be scalable. – The next phase of expansion is often just around the corner. That is why we look to the future together, analysing strategies, plans and visions to ensure the organisation is scalable and capable of growth right from the start.
Visibility – Marketing for Start-ups
Just like the traditional electronics industry, start-ups are masters of their craft – but they aren’t necessarily masters of marketing…
In most cases, it’s almost impossible for the founding team to manage both transforming technical expertise into tangible added value and, at the same time, building their own business and further developing their product.
That is why we support start-ups as they take their first steps towards the market, reach and visibility, ensuring they are present and effective with their target audience right from the start.
Together, we develop the unique selling points that make the product stand out and demonstrate the company’s innovative strength.
We create content and designs for the website and identify suitable keywords to ensure that the innovative product can be found using standard search terms.
In addition to the website, we design pitch decks and corporate brochures to ensure that both investors and website visitors are always presented with a professional image and comprehensive information about the project.
Pitch Deck
Time to market is crucial – especially for tech start-ups
Secure your competitive advantage
Enter the market before a large corporation brings the idea to market faster
Learn more quickly what customers really want
The sooner you go live, the sooner you find out which features are really needed – and can make adjustments.
Using resources efficiently
Months of development without user input risks investing resources in features that are difficult to understand or not user-friendly.
Convincing investors
A working (basic) product with early users demonstrates progress – this convinces investors more than any concept.
Seize the right moment
Opportunities are time-limited: new technologies, regulations or trends. The right timing for market entry is crucial.
FAQ
I have developed a hardware product – where can I find a suitable industrialization partner in Europe?
Many startups fail because they cannot find suitable partners for industrialization. CHANGE LIGHT-LY supports them in this process and connects HardTech and DeepTech startups with industrialization partners who:
- Assess the manufacturability of your product
- Support conformity and certification processes, such as CE, UL or industry-specific standards
- Provide development consulting
How can I find an industrial partner who will test my hardware product and provide feedback?
CHANGE LIGHT-LY has an extensive European network and helps you find pilot customers or industrial partners who:
- Support your product during its development
- Provide active feedback, for example on design, functionality and usability
- Provide data or test environments, for example for SaaS solutions
My startup is growing – how do I build a scalable organizational structure?
Critical phases for startups often occur at 5, 20 and 50 employees. At these points, particular attention should be paid to building a scalable organization. CHANGE LIGHT-LY supports you with:
- Analysis of your business model and team
- Development of an individual, scalable organizational structure with clear roles and processes
- Scalable methods and tools for the next growth phase
- Consideration of your team’s individual capabilities for sustainable growth
I am an expert in my field – but how do I become visible in the market?
Many startups have technical expertise but lack visibility. To build visibility, a number of measures are useful. These will accompany you for as long as your company exists and should be repeated or updated at regular intervals:
- Development of your USPs, meaning Unique Selling Propositions
- Design of your website with search-engine-optimized content
- Creation of pitch decks and image brochures for investors and customers
- Development of a LinkedIn presence to increase reach within your target group
How can I convince investors and customers with my tech product?
With the right combination of pilot customers and professional materials:
- Pitch decks for investor pitches
- Image brochures for customers and partners
- Website content with clear messages and search terms
The goal is a holistic, professional presence that builds trust.
Why should I bring my product to market as quickly as possible?
An early market entry helps you:
- Learn quickly through user feedback and adapt products early
- Avoid months of development without user contact
- Convince investors with a functioning product and initial users
Opportunities are often time-limited. For this reason, strategies and plans should be analyzed regularly in order to identify the optimal time for market entry and have the product market-ready at that point.
How can I find like-minded people and industrial partners for my startup?
CHANGE LIGHT-LY can connect startups and traditional industry through:
- Direct, individual matchmaking with industrial partners
- Events, both virtual and on-site, for informal exchange
- 20-minute presentation slots to introduce your idea and expertise
How can I make my startup known in the European tech scene?
There are many opportunities and networks to achieve this goal. The options CHANGE LIGHT-LY offers include:
- Access to the European ProudlyEngineeredInEurope network for cooperation and visibility
- Support in presenting your idea, for example through keynote impulses or pitches at PEIE events
- Matchmaking with pilot customers and partners for tests and feedback
