Marketing and Business Development for EMS Providers
The European electronics industry possesses a great deal of expertise and experience in the development, industrialization, and manufacturing of complex assemblies and modules.
What they often lack are
- active sales efforts
- European partners
- fast, digitized processes
- digital visibility & reach
- a clear strategy & a distinctive portfolio
- efficient software solutions for small and medium-sized businesses
We help you overcome these hurdles so you can position yourself for the future in Europe’s E(2)MS landscape!
So that you can continue to focus on your core competency—the development and manufacture of electronics—and the day-to-day challenges that come with it—such as unreliable supply chains and product discontinuations—we will develop a strategy for you that incorporates all the necessary analog and digital elements of modern communication.
We accompany you in your day-to-day operations, understand your customer base, market focus, and goals –
so that we can use this information to create a customized, industry-specific strategy tailored to your EMS profile.
This will help you increase your visibility, better differentiate yourself from the competition, and let your existing customers know what capabilities and technologies you offer beyond the services they’ve previously booked with you.
New business isn’t generated solely through new customers – it also arises through dialogue with existing customers as they gain fresh insights into the possibilities of modern electronics manufacturing.
Our services for a contemporary and industry-appropriate public image and communication for EMS and E2MS experts include:
EMS provider profile
Digital & Print Media
Website & LinkedIn
Marketing status check
Company presentation
Marketing campaigns
Why marketing and business development specifically for EMS?
INDUSTRY-SPECIFIC STRATEGY
Demands for efficiency, documentation, and transparency are constantly increasing.
Until now, the industry has operated in isolation and is largely undigitized. – Marketing and sales were rarely necessary—so there is a lack of experience in these areas.
We understand the company, its core competencies, and its goals. Based on this understanding, we design a customized strategy.
TIME SAVINGS
EMS is a B2B business built on trust:
Without a deep understanding of the industry, EMS marketing cannot succeed.
Traditional marketing agencies need to be supplied with industry-specific content, which takes a lot of time. – We identify and implement relevant, up-to-date EMS topics for your website and social media strategy.
Fragmented supply chains
Low visibility and lobbying
Rapid technological change
Your EMS strategy for every situation
Capital akquisiton
- Sustainable product and service portfolio
- Strategy presentation for financing partners
- Consistent corporate identity across print and digital media
- Transparency and efficiency in the supply chain
- Automation of data processing and workflows
Business Succession & Restructuring
- Current EMS Provider Profile
- Website & LinkedIn Profile
- Customer Portal
- Data Automation in Quotation and Order Management
- European Partnerships and Networking
Positioning for the future early on
- Strategic EMS Provider Profile
- Modern brand identity with a website and customer portal
- Data automation in quotation and order processing
- European supply chain
- Technology strategy for the future
Visibility and reach aren’t everything.
Especially in these times of change, it is crucial to have efficient and adaptable processes and to be able to offer a modern portfolio of products and services.
The legal requirements for transparency and traceability—not only of batches and components, but also of raw materials, hazardous substances, and CO2 emissions—are becoming increasingly complex and labor-intensive to implement.
It is therefore essential to automate routine tasks related to data collection, analysis, and processing as much as possible, leaving only the evaluation of the results to experienced experts.
This frees up valuable work time for
- maintaining customer relationships,
- strategic tasks, and
- optimizing the interfaces between departments
When it comes to data processing—especially when dealing with order data and the protection of the intellectual property of the product’s creators—the highest standards must be applied to protect the data from unauthorized access, manipulation, or destruction.
Specialized software solutions for the EMS industry that are demonstrably developed and hosted in Europe are a key component in meeting these requirements.
For one thing is certain:
The future of the European electronics industry does not lie in the mass production of consumer electronics.
Rather, it lies in sectors with the highest demands for performance, durability, reliability, and protection of the product concept:
Medical
technology
Aviation &
Aerospace
Railway technology
Communikation technology
Civil protection
IT infrastructure
In addition to tailoring your marketing and corporate identity to your industry, we therefore also offer comprehensive strategic services specifically designed for the E(2)MS sector to support
- European networking
- Employee empowerment
- Innovation management
- Reducing time to market
- Increasing data transparency
- Reducing time to market
- Overcoming resistance to change
- Revising your product portfolio
- Increasing supply chain transparency & data security
- Digitalization in compliance with the GDPR, developed and hosted in Europe
Rapid Prototyping
European network
Efficient data processing
Team empowerment
Pratical solutions
Joint pool of experts
Optimal time-to-market
is one of the key competitive advantages for companies and locations today.
Several factors play a central role in the development process to ensure market entry at the right time:
- Rapid prototyping
- Early manufacturability assessment
- Obsolescence testing and continuous monitoring
Other influencing factors include
- Timely review of delivery times for all components
- Availability and delivery times of specialized PCB substrates (for RF applications)
- Access to expert knowledge for the project’s key technologies
- Optimal allocation of roles within the project
- Clear definition of responsibilities within the project
EMS profile and marketing check comparison
EMS supplier 1
EMS supplier 2
EMS supplier 1 – Expertise
EMS supplier 1 – Marketing & sales
EMS supplier 2 – Expertise
EMS supplier 2 – Marketing & sales
Technologies
SMD, THT, AOI
Volume
Prototyping, Low Volume
Min. component size
01005
Max. panel size
390mm x 390mm
Tests
Functional tests
Employees
10
Turnover
1,5 Mio.
Certifications
ISO 9001
Website
outdated
LinkedIn
Aktive
Customer portal
no
Aktive sales
yes
European Network
no
Consistent brand identity
no
Efficient ERP system
no
Distinctive EMS provider profile
no
Technologies
SMD, AOI, AXI
Volume
Low und Mid Volume
Min. component size
0201
Max. panel size
580mm x 580mm
Tests
Functional tests, InCircuit tests, HF tests
Employees
25
Turnover
3,5 Mio.
Certifications
ISO 9001, ISO 13485, ENEC
Website
UP to date
LinkedIn
no
Customer portal
no
Aktive sales
no
European network
yes
Consistent brand identity
nein
Effizient ERP system
nein
Distinctive EMS provider profile
no
FAQ
How can I increase visibility and reach as an EMS provider?
EMS providers can build visibility and reach by:
- Developing individual marketing strategies tailored to the industry, as well as to your core competencies and goals
- Creating digital and analogue communication measures to increase visibility and stand out from the competition
- Regularly informing existing customers about new capabilities and technologies that go beyond the services they have previously booked
How can I differentiate my company more clearly from competitors as an EMS provider?
By creating a distinctive profile that highlights your unique capabilities and technologies. Every EMS provider is unique in the combination of services it offers. This profile includes:
- EMS provider profiles that clearly present your expertise
- A consistent brand presence across print and digital media, such as your website, LinkedIn and customer portal
- Industry-specific strategies that emphasize your core competencies
I need a marketing strategy for my EMS company – who can help me?
CHANGE LIGHT-LY is an expert in EMS marketing and develops an industry-specific marketing strategy for you that:
- Takes your customer structure, market positioning and goals into account
- Combines analogue and digital elements of modern communication
- Saves time and resources, as no in-depth industry knowledge is required on your side
How can I implement my marketing campaigns efficiently as an EMS provider?
The following measures are suitable for efficient and successful campaigns and marketing in the EMS sector:
- Creation of digital and print media, such as websites, LinkedIn content and brochures
- Implementation of marketing campaigns tailored to your target group
- Marketing status checks to assess the current state of your marketing and identify optimization potential
How can I increase incoming orders as an EMS provider?
You can generate incoming orders not only through new customers, but also by:
- Engaging in dialogue with existing customers to open up new perspectives on modern electronics manufacturing
- Clearly communicating your capabilities and technologies that go beyond the services previously booked
- Using active sales and European partners to expand your network
How can I find European partners for my EMS company?
By building European cooperations and networks in order to:
- Strengthen your supply chain
- Increase your visibility within the European EMS landscape
- Use joint projects and synergies with other EMS providers
How can I digitalize my EMS processes and make them more efficient?
Depending on your company’s current situation, there are various possible starting points:
- Data automation in quotation and order management, for example through ERP systems
- Efficient data processing, for example for batches, components, raw materials and CO₂ emissions
- Data protection through GDPR-compliant solutions developed and hosted in Europe
- Transparency and traceability within the supply chain
Which software solutions are available for EMS providers that are developed and hosted in Europe?
There are specialized software solutions for the EMS industry that:
- Are developed and hosted in Europe
- Are tailored to the needs of the industry and specifically address SMEs
- Offer a high level of data security, including protection against unauthorized access, manipulation or destruction
- Enable the automation of routine tasks, such as capturing, analyzing and preparing order data
- Include EMS solutions such as Banyan, bee produced and Kewano
How can I position my EMS company for the future?
You can strategically plan for the future of your EMS company by:
- Developing a future-ready product and service portfolio together with innovative start-ups
- Creating strategy presentations for your financing partners
- Implementing European supply chain solutions
- Having technological future strategies developed for your EMS services
How can I prepare my EMS company for business succession or realignment?
For preparing a realignment or business succession, we recommend the following steps:
- Creation of your future-oriented, innovative EMS provider profile
- Modernization of your brand presence, including website, LinkedIn and customer portal
- Data automation in quotation and order management
- Development of European cooperations and networking
- Cooperation with innovative start-ups
How can I shorten my time-to-market as an EMS provider?
You can optimize time-to-market in the EMS sector by:
- Implementing rapid prototyping
- Carrying out an early manufacturability assessment
- Conducting obsolescence checks and continuous monitoring
- Ensuring timely checks of delivery times for all components
- Taking into account the availability and delivery times of special PCB substrates, for example for RF applications
